President of LKK Rococo Innovation Design Group, Executive Vice President of Shenzhen Industrial Design Association, visiting professor at Jiangnan University School of Design, judge member of Taiwan Golden Point Design Award, product strategy and industry solution innovation expert
Has more than ten years of dual experience in product innovation and innovation management. He has been selected for the Guanghua Longteng Award·Chinese Design Young Hundred People List many times, and his personal and team works have won more than 20 design awards at home and abroad. Continue to explore the new boundary between product innovation and group business development, and lay a number of milestones for the development of Rococo:
In 2010, Shenzhen Rococo Industrial Design Co., Ltd., the first branch of Rococo, was established, and it quickly developed into a highly competitive design agency in South China, opening Rococo Group Era of development, and take the lead in building a new design method system of "design + R&D + supply chain", integrating industrial design profession with engineering design, hardware and software R&D, and production management into a new design method with product innovation as the goal. The achievements of the design extend from "plan" to "product";
In 2016, it proposed to build a "track-based" development strategy, and comprehensively upgrade industrial design, brand design, interaction design, and service design to "new species design", "new consumer design", and "new "Internet of Things Design" and "New Retail Design" upgrade the product innovation business from professional differentiation to industry and field differentiation, bringing deeper and more comprehensive product innovation value to customers;
In 2019, explore the innovation paradigm of digital products, build a "PIM data center" system, combine Rococo and even more industry leaders to promote the construction of a digitally driven social product innovation platform, and face The industry has settled and implemented digital and intelligent solutions for products, and is committed to building an innovative underlying operating system in the digital business era.